There is quite a bit more to website design than meets the eye. Ever been to a meeting only to find your guests distracted, averting eye contact or oblivious to your attempts at meaningful conversation? Whether they knew it or not, they were sending you psychological cues screaming “Don’t talk to me!” and you were probably less likely to reach out to them in the future because of that. Well, your website design works in much the same way.
The right psychological cues can lead customers to interact and engage with your brand in meaningful ways. The wrong ones can send them exiting faster than a slow loading page.
Everything from choosing the right colors to striking the right language can make or break your brand experience. Let’s take a look at how the psychology of your website design, layout and tone can help strengthen your brand’s appeal.Read more..